7 SEP 2023

Asia Pacific OTT revenues projected to reach $49 billion by 2029

China will account for 39% of the region’s total revenues by 2029, reflecting a decrease from 47% in 2023 as other countries grow at a faster rate.

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A recent Digital TV Research study reveals that Asia Pacific OTT TV episodes and movie revenues are projected to reach $49 billion in 2029, reflecting an increase from the $34 billion recorded in 2023. The figure is recorded despite the growth of China, the world’s second largest market, and India's SVOD transition.

China will account for 39% of the region’s total revenues by 2029, reflecting a decrease from 47% in 2023 as other countries grow faster. China is reaching SVOD maturity growth, and reports a poor AVOD sector. India’s SVOD was disrupted by Indian Premier League cricket converting to AVOD in 2023.

Asia Pacific’s SVOD revenues overtook AVOD revenues in 2019. AVOD is expected to be redeemed, but revenues will remain lower than SVOD. SVOD and AVOD revenues are expected to rise by $4 billion and $9 billion respectively between 2023 and 2029.

The big six US-based platforms will account for 18% of the region’s OTT revenues by 2029 , the lowest proportion for any region. “Disney now appears less keen on expanding Hotstar to the region’s developing markets as it is classified as “non-core,'" Simon Murray, Principal Analyst at Digital TV Research, said. "Warner Bros Discovery is yet to announce international plans for Max. Paramount’s Asian rollout will be very limited."

 

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