Asia Pacific OTT TV episodes and movie revenues will reach US$52 billion in 2028, up by 56% from the US$33 billion recorded last year, according to Digital TV Research’s latest “Asia Pacific OTT TV and Video Forecasts” report.
In detail, from the US$19 billion additional OTT revenues, China will add US$4 billion, India US$2 billion, South Korea US$3 billion, and Japan US$4 billion. At the same time, China will account for 38% of the region’s total revenues by 2028, down from 48% in 2022, as the other countries grow faster.
“Asia Pacific SVOD revenues overtook AVOD revenues in 2019, mostly due to the advertising downturn in China. AVOD will recover, but will remain lower than SVOD. Meanwhile, SVOD and AVOD revenues will climb to US$7 billion and US$11 billion, respectively, between 2022 and 2028,” said Simon Murray, Principal Analyst at Digital TV Research.