AVOD revenues for TV series and movies will reach US$69 billion by 2029, up by US$30 billion from US$39 billion in 2023, according to Digital TV Research latest “Global AVOD Forecasts” report.
The United States will contribute 31% to the total forecasted for 2029, which is down from 40% in 2023. According to the study, this shows that other countries are growing faster. At the same time, the United States will increase by US$6 billion between 2023 and 2029, with China adding about half that amount.
“These forecasts are a lot lower than our previous edition due to lower ad growth, and as platforms have delayed and/or scaled back their expansion plans. Most hybrid AVOD-SVOD tiers offered will be in developed markets. Few platforms want to risk antagonizing the investment community by expanding these services into developing markets where the rewards are lower,” said Simon Murray, Principal Analyst at Digital TV Research.