FAST channel revenue will almost triple between 2022 and 2027

In 2023, FAST Channels will generate US$2 billion in revenues, and more than 80% will come from the United States, Maria Rua Aguete, Senior Director at Omdia, revealed during MIPTV. However, FAST channel growth will be quickest outside of the United States over the coming years, with the highest growth coming from the UK and Australia.

On a global basis, FAST channel revenue grew almost 20x between 2019 and 2022, and will almost triple between 2022 and 2027 to reach a value of US$12 billion. Much of this growth will be driven by the United States, which currently accounts for almost 90% of the global FAST channel market value at a value of just under US$4 billion in 2022. By 2027, the US FAST channel market will exceed US$10 billion in revenue.

Three of the five-largest individual FAST markets in 2027 will be English-speaking nations: the United States, UK and Canada. Nevertheless, Canada, Germany, and Brazil, which will be in third, fourth and fifth place, respectively, will offer mainstream FAST opportunities for non-English content.

The UK and Canada, which enjoy a significant overspill of content from the United States, will have FAST markets worth over US$500 million and US$300 million, respectively, by 2027. Meanwhile, Omdia forecasts that FAST channels in Germany will generate just over US$200 million in the same year, when those in Brazil will hit revenues of US$100 million – representing around half of the total Latin American FAST market, which will be worth US$207 million in 2027. Lastly, FAST revenue in Mexico will be US$93 million in 2027, making it the seventh-largest individual FAST market.