Germany is set to lead the pace of Western Europe’s subscription video-on-demand segment over the next five years, taking a market-leading position with 51.72 million, with the UK just behind with 51 million, according to Digital TV Research.
The “Western Europe SVOD Forecasts” report revealed that there will be 238 million SVOD subscriptions across 18 Western European countries by 2026, up from 167 million at end-2021. From the 71 million additions over this period, Germany will contribute 17 million, Italy 10 million, France 10 million, and the UK 9 million
Regarding platforms, Netflix will remain the largest SVOD with 67 million paying subscribers by 2026, up by 10 million at end-2021. On the other hand, Disney+ will have 53 million subscribers over the five-year period, double from 2021. Amazon Prime Video will remain just ahead of Disney+.
“HBO Max will have a limited impact in Western Europe, with 3.2 million paying subscribers across seven countries by 2026. It is not expected to start in several key European countries due to existing long-term deals with pay TV operators,” noted Simon Murray, Principal Analyst at Digital TV Research.