Global revenues from OTT television episode and movies will reach $210 billion in 2026, up from $106 billion on 2020, according to Digital TV Research’s “Global OTT TV and Video Forecasts” report, which also confirms that about $23 billion of that total will be added in 2021 alone.
From the 138 countries covered, the top five will command two-thirds of global revenues by 2026. This proportion is down from 71% in 2020, revealing that the rest of the world will grow at a faster rate.
“The United States will remain the dominant territory by some distance. Its share of global revenues will still be 42% by 2026. This market is far from mature. US revenues will climb by $42 billion between 2020 and 2026 to reach $88 billion,” commented Simon Murray, Principal Analyst at Digital TV Research.
From the extra $104 billion revenues between 2020 and 2026, China will add $8.4 billion to reach to $24 billion, while Japan will add $4.5 billion to double to $9.2 billion, and India will increase by $4.7 billion to more than triple to $6.7 billion.
SVOD revenues will climb by $59 billion between 2020 and 2026 to $126 billion. However, SVOD’s share of the total will dip slightly from 62% in 2020 to 60% in 2026, while AVOD revenues will increase by $39 billion between 2020 and 2026 to $66 billion - 32% of total OTT revenues by 2026, up from 26% in 2020.