4 MAR 2022

IPTV emerges as the great winner of the Pay-TV market in Latin America

Digital TV Research's recent findings state that, with 5 million new subscribers, that TV service is projected to double its current performance by 2027.

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The "Latin America Pay TV Forecasts" study, recently presented by Digital TV Research, maintains that IPTV emerges as the great winner of the Pay-TV market in Latin America. With 5 million new subscribers, the report projects that the service will double its current performance by 2027.

After recent economic conditions reduced the total of 73 million subscribers a year during the peak of 2017, the number of pay television subscribers in Latin America will remain at around 62 million for the next few years, the study maintains. The analysis shows that although the universe of pay-TV subscribers in the region will remain stable, the satellite TV sector will lose more than 4 million subscribers between 2021 and 2027. Cable will remain on a plateau; however, IPTV emerges as the big winner with more than 5 million subscribers.

In total, the pay satellite sector is forecast to have 20,484 million subscribers by 2027, up from 24,994 in 2021. By contrast, IPTV is forecast to double from 6,871 to 12. 1 million in the same period of time.“Broadband connections are quickly becoming more important than traditional pay-TV, especially as major US-based SVOD platforms now operate throughout Latin America. Households are more interested in packages, to the detriment of single-player platforms, like most satellite TV operators,” observed Simon Murray, Principal Analyst at Digital TV Research.