Subscription video-on-demand revenues in the MENA region are set to grow $2.1 billion from their current level to reach $2.97 billion by 2025, according to a study from Digital TV Research, published on Rapid TV News.
As well as revenues almost tripling in value, “The Middle East and North Africa OTT TV and Video Forecasts” report predicted that Turkey will generate $908 million in revenues by 2025, with Saudi Arabia adding $563 million and Israel $470 million.
In terms of paying customers, the study forecasts 29.63 million SVOD subscriptions by 2025, up from 12.25 million recorded at the end of 2019. The firm also adds that, collectively, the 13 Arabic-speaking countries will overtake Turkey’s subscriber count in the next five years.
Assessing key SVOD providers, Netflix is set to account for 38% of the 2025 total of MENA SVOD subscribers, with its base doubling from 2019, followed by StarzPlay (23%) and Disney+ (11%). This is particularly impressive given that Disney+ is set begin business its first Arabic country only in 2022. In all, “The Middle East and North Africa OTT TV and Video Forecasts” report noted that the three platforms are set to generate three-quarters of the Arab total by 2025.
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