Barb has released data from its Establishment Survey showing that 19.3m UK homes (67.3%) had access to a subscription video-on-demand (SVOD) service in Q3 2023, an increase on the 18.8m (65.9%) that had access in Q2 2023. “The latest data from our Establishment Survey again shows how SVOD services have established themselves within the UK viewing ecosystem. Over two-thirds of homes subscribe to at least one, while most services have seen growth over the previous quarter. As with any TV service, content is a significant influence in attracting people. Our viewing data shows how new titles and library programming combine to drive time spent with these SVOD services,” Justin Sampson, Barb’s Chief Executive, said.
Broken down by service, Netflix reached 16.7m UK homes (58.2%) had access to Netflix in Q3 2023, a slight increase from 16.5m (57.7%) in Q2. Amazon Prime Video reached 13.0m UK homes (45.3%) had access to Amazon in Q3 2023, up from 12.6m (44%) in Q2, while Disney+ reached 7.6m UK homes (26.7%) had access to Disney+ in Q3, an increase from 7.2m (25.2%) in Q2.
Furthermore, Apple TV+ was available in 2.2m UK homes (7.8%) had access to Apple TV+ in Q3, up from 1.9m (6.6%) in Q2; and Paramount+ in 1.9m UK homes (6.7%) had access to Paramount+ in Q3, an increase from 1.7m (5.9%) in Q2, when Barb began to report on the service. Finally, NOW reached 1.9m UK homes (6.5%) had access to NOW in Q3, a drop from 2.0m (7.1%) in Q2.