“The Umbrella Academy”
In its latest study about SVOD demand in Brazil, Parrot Analytics revealed which were the most outstanding series in the country during August. The company contextualized each title within the market by stating the show's performance as a difference from the average demand for a series in the market. A difference of 1x represents the market average and 10x means a series is ten times more in demand than the average TV show in this market.
In August, the Brazilian audiences had by far the highest demand for Netflix's “The Umbrella Academy”. Season 2 of the comic book adaptation was released on July 31 and throughout August it had nearly 50 times the demand of the market average series. This is more than triple the demand the show had in Brazil during July. This outstanding performance was also enough to make “The Umbrella Academy” the most in-demand overall show, higher than all linear series.
A second Netflix original series also surged this month. Supernatural crime series “Lucifer” gained demand in Brazil after the release of Season 5 (Part 1) on August 21. The release moved the show up from July's rank of sixth place. However, “Lucifer” could not match the extremely high demand for “The Umbrella Academy” and its demand of 29.7 times market average is only 61% of “The Umbrella Academy's” demand.
Furthermore, “Dark,” Netflix's German sci-fi original series, was an in-demand series throughout Latin America and was July's most demanded original in Brazil. It remained in third rank in August, behind “Lucifer” and “The Umbrella Academy”.
Although Netflix dominated the top three this month, that may change in September. Brazilian audiences seem to be highly anticipating Amazon Prime Video's “The Boys”. The superhero series had 18.6 times the market average demand over August, ahead of the Season 2 premiere on September 4.