In her new role, Soriano will oversee all of A+E’s global programming services to its linear and digital channel brands and content sales clients in more than 250 territories around the world.
Both parties announced the creation of a 50-50 joint venture to bring Rialto branded streaming, SVOD, AVOD and linear television services of premium indie content to countries and territories worldwide.
Young consumers who watch online video spend almost as much time watching videos as they spend watching traditional TV shows and movies, noted Hub in its annual Video Redefined study.
The company hopes to continue offering high quality content across multiple platforms, which include linear, broadcasting satellite, and communications satellite, among others.
Keller departed from Hulu after a seven-year tenure. He will lead the strategic development of all Discovery’s U.S. digital ad sales, refining and monetizing all advanced and data-driven digital and linear opportunities across the network's portfolio.