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10 channels are now available on LG Channels, with Samsung TV Plus to add them in the future. The new offering provides dynamic advertising opportunities for clients.

Thought this collaboration, OTTera will revolutionize content scheduling and advertising strategies, delivering unparalleled value to its customers.

Horst Stipp, EVP, Research & Innovation at the Advertising Research Foundation, explained how new user’s characteristics have become more relevant when choosing what to consume.

The technology platform allows individuals and businesses of all sizes to create advertising campaigns on TV in just two clicks.

Impresa will be responsible for all of Rakuten Advertising CTV inventory in Portugal. Continente and Unilever are the first advertisers to inaugurate the partnership.