Latest news of luca-milano

The Head of Rai Kids sets the acquisition and production strategy for the leading Italian player for kid's content while remarking on the brand's values, locally and internationally.

Leading broadcasters and Italian producers have analysed the current landscape where live action experts go animation, and animation experts go live action, with the aim to seduce new territories and various age groups.

The Rai Board of Directors, meeting in Milan under the chairmanship of Marinella Soldi, expressed a positive opinion on the appointments of the new Gender Managers proposed by the Chief Executive Officer, Carlo Fuortes.

The animated series is currently airing simultaneously on RAI, and KIKA with impressive ratings of over-41% peaks in the 3-13 age audience range.

Rai Ragazzi has agreed to pre-buy the animated series “Grisù” in an agreement which grants TV rights for a period of seven years from the date of completion for free TV, pay TV, pay-per-view, VOD and ancillary rights for the Italian territory.