The World Cup final brought in a peak TV audience of 14.9 million on BBC One, with a TV audience share of 58%. Moreover, Argentina and Messi’s unforgettable victory was also streamed 7.1 million times on BBC iPlayer and BBC Sport Online. Audiences flocked to the BBC throughout, with a reach of 38.8 million on TV and the tournament streamed a record-breaking 104.7 million times streams on BBC iPlayer and Sport Online.
“One of the greatest World Cup Finals of all time, Argentina and Messi’s victory closed off a thrilling four weeks of football. A first ever winter World Cup was a new experience for fans and the BBC has once again demonstrated the value of sport when made freely available to all, breaking new streaming records and providing the highest quality coverage, analysis and entertainment across TV, BBC iPlayer, BBC Sport Online and BBC Sounds,” said Barbara Slater, Director of BBC Sport.
The BBC’s holistic offer across TV, BBC iPlayer, BBC Sounds and BBC Sport Online proved a hit with audiences, breaking BBC streaming records. Across the tournament: matches were streamed 104.7 million times on BBC iPlayer and BBC Sport Online; there were 52.8 million unique browsers to BBC Sport’s World Cup website; and World Cup 2022 programming was played 10.4 million times on BBC Radio 5 Live, BBC Sounds and BBC Sport Online.