16 NOV 2020

“I’M A CELEBRITY GET ME OUT OF HERE” LAUNCHES WITH 12 MILLION VIEWERS

The 20th series of “I’m A Celebrity Get Me Out of Here” launched with a peak of 12 million viewers tuning in to ITV to see Ant and Dec host the series from Wales for the first time.

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The 20th series of “I’m A Celebrity Get Me Out of Here” launched with a peak of 12 million viewers tuning in to ITV to see Ant and Dec host the series from Wales for the first time. Opening with an average of 10.9 million across its slot, it drew the biggest audience for the show since the 2018 final. More than half the available TV audience (51.9%) watched. This was an increase of a million viewers (+10%) compared with last year. It was the second biggest launch for the show since 2013, and the fifth biggest launch episode for the show ever.

Furthermore, it was the fifth biggest programme on any channel so far this year (only beaten by the Queen's Address and PM's Covid-related statements). Outside of news programmes, it was the biggest overnight audience on any channel since the “Gavin & Stacey Christmas Special” on BBC One last year.

Moreover, it drew “I’m a Celebrity’s” biggest share of 16-34 viewers ever with 77%, attracting an average of 2.7 million viewers with a peak of 3 million. It was also the biggest share for this demographic on any channel so far this year. For volume, it was the fourth biggest 16-34 audience on any channel so far this year, and also the biggest 16-34 audience on ITV since the IAC 2018 launch and second biggest since the England World Cup Semi-Final in 2018.

“I’m A Celebrity Get Me Out of Here” continues on weeknights and Sundays at 9pm on ITV through to its final on Friday, December 4. In January 2021, the Australian series will be returning to Network 10's screen.