13 NOV 2020

NICKELODEON PARTNERS WITH BABY2BABY FOR “BLUE FRIDAY” INITIATIVE

Through this establishment inspired by “Blue’s Clues & You!,” the companies will provide essentials to families in need during this holiday season.

Share

Nickelodeon announced a partnership with Baby2baby for “Blue’s Clues & You!’s” Blue Friday initiative, which offers support and essentials to families in need. Two brand-new Blue’s Clues & You! are also set to premiere in Late November and early December. 

Baby2Baby, led by Kelly Sawyer Patricof and Norah Weinstein, provides children living in poverty, ages 0-12 years, with diapers, clothing, and other necessities. Throughout the course of the pandemic, the organization has provided over 40 million essential items to children impacted by the pandemic.

The “Blue’s Big Baking Show," which showcases Josh and Blue making bibingka, a cake from the Philippines,  will premier on on Friday, 20th November, at 11 a.m.. “Blue’s Night Before Christmas,” is set to air on Friday, 4th December at 11 a.m.. Directed by Burns, Josh and Blue play Blue’s Clues to figure out what Blue wants for Christmas, along with other holiday activities. The episode will be accessible on Noggin starting 8th November. Noggin will feature 50 pieces of festive long and short-form content, including holiday-themed shorts; full-length episodes of hit series such as "Paw Patrol," "Bubble Guppies" and "Peppa Pig."

“Blue’s Night Before Christmas” forms part of Nickelodeon’s “Nickmas” holiday-themed lineup. The new Blue’s Clues & You! consumer products line has been garnering several key industry and consumer awards since it launched at retail this summer. Later this month, the Blue’s Clues & You! float will return to this year’s 94th Annual Macy’s Thanksgiving Day Parade®. A 22-foot tall Blue covered in 13 pounds of glitter will shine in the streets of New York City, live from 34th Street on Thursday, 26th November in the TV presentation.