Pay TV revenues in Russia grew by 14.2% to €1.29 billion in 2018, according to the findings of an annual report produced by the European Audiovisual Observatory. At the same time, from 2017-2019 the number of cord cutters was estimated at 4.3% of the population of major cities and shows no sign of increasing.
As of 2018, there were 43.2 million pay TV subscribers in Russia, 3.1% more than a year earlier. Satellite was the most used technology (17.1 million vs 16.6 million in 2017), followed by analogue cable TV (11.9 million vs 12.2 million), digital cable TV (6 million vs 5.7 million) and IPTV (8.2 million vs 7.4 million).
OTT revenues in 2018 amounted to €117.4 million, 9% of the pay TV market. J’son & Partners estimates the figure will grow to €315.7 million in 2023 and only five time smaller than the pay TV market.
Also last year, according to J’son & Partners, online cinema accounted for 72.5% of OTT TV revenues, followed by 17.6% for TV channels and 9.9% for aggregators. Meanwhile, the legal video market in 2018 was worth €335.5 million and is forecast to increase to €792.1 million by 2022.
In terms of cord cutting, the number of cord cutters stood at 1.7 million people, or 660,000 households. Although most viewers of professional online video seem to be unwilling to have a paid subscription, 17% of them have signed up for one at least once.
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