Acamar Films' "Bing" has a new Licensing & Merchandising agent in North America

The agreement with Spotlight Licensing covers the USA and Canada to drive strategic "Bing" licensing and retail programs as the show’s footprint continues to grow in North America.

23 MAY 2022


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Acamar Films announces the appointment of Spotlight Licensing as its Licensing & Merchandising agent for the USA and Canada for its globally successful, award-winning preschool series "Bing". The multi-year licensing and merchandising agreement covers the USA and Canada to drive strategic Bing licensing and retail programs as the show’s footprint continues to grow in North America.

Sandra Vauthier-Cellier, Chief Commercial Officer, Acamar Films said: “We are delighted to be partnering with the award-winning Licensing & Merchandising team at Spotlight Licensing. Their outstanding expertise of preschool properties and their strategic and innovative approach, coupled with their wholehearted passion for 'Bing', promises exciting results. 'Bing' already enjoys a hugely successful licensing program in Europe, with consumer products across a wide variety of categories, live shows and other immersive experiential offerings. Now we’re looking forward to launching and building Bing’s licensing program in the USA and Canada to provide our audience with equally delightful products and experiences to connect them even more closely with Bing.”

A bespoke American version of "Bing" made its US debut on Cartoonito on Cartoon Network in September 2021, to great success. The show then launched on Cartoonito on HBO Max in February this year. Cartoonito is highlighting "Bing" as a series that helps young viewers understand how to manage emotions, understand others’ perspective and develop social skills. In Canada, the series is available on TVO Kids, TFO and Amazon Prime Video. "Bing" is also available on YouTube and in the app stores in both the USA and Canada.

Spotlight Licensing is an award-winning and well-established boutique licensing and IP management company with considerable expertise and experience in the preschool sector. The Spotlight Licensing team will be exhibiting at this year’s Licensing Expo in Las Vegas and are looking forward to spreading the word about "Bing" and exploring exciting opportunities with attendees.

Carole Postal, President, Spotlight Licensing said: “The whole team here at Spotlight has been moved and delighted by 'Bing' and we’re excited to be working with Acamar Films on developing a dynamic and robust program to accelerate its growth in the region. With its strong, unique and timeless values, the series is so relatable for toddlers and their families, and we want to help deepen their engagement and ensure its longevity.”