Australia reaches a record $2.29 billion spent on drama production

Overall $2.29 billion was spent across 162 drama screen productions that commenced production or post production in Australia in 2021/22 compared to $1.94 billion spent across 163 productions in 2020/21.

10 NOV 2022

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Screen Australia’s 32nd annual Drama Report shows an all-time high expenditure in Australia on scripted screen production of $2.29 billion, made up of a record spend on Australian titles of $1.51 billion, plus $777 million spent on foreign productions. Overall $2.29 billion was spent across 162 drama screen productions that commenced production or post production in Australia in 2021/22 compared to $1.94 billion spent across 163 productions in 2020/21. The increase was driven by a record spend on Australian theatrical features ($786 million up from $495 million last year), as well as a record spend on Australian subscription TV and Subscription Video On Demand (SVOD) – for which number of titles, hours and budgets have tripled from 2020/21. Spend on Free-to-air (FTA) TV and Broadcast Video On Demand (BVOD) drama, and children’s drama across TV and VOD platforms also increased from last year, but has not returned to previous highs in either category.

Spend on foreign Post, Digital and Visual effects work (PDV) in Australia hit a new record of $335 million, and spend on foreign titles that shot in Australia dipped from its record high last year but is still well above the 5-year average. Minister for the Arts, The Hon Tony Burke MP said, “This is a great result and testament to the strength of our local screen industry. It shows the importance of the creative sector and the appetite for Australian drama. It’s fantastic to see Australian stories being told here at home and to global audiences.”

Screen Australia CEO Graeme Mason added: “Hitting well over the $2 billion mark is an incredible milestone for our sector, and it’s truly a bumper year for Australian scripted content - to have local productions make up 66% of this spend is extraordinary. Distinctly Australian stories continue to captivate audiences here and overseas, with 'Heartbreak High' reaching the top 10 on international Netflix charts, and shows from 'Bluey' to 'Bump' taking the world by storm.”

New South Wales set a new record of spend in the state, with over $1 billion and 45% of the national share, and Victoria also achieved a record high with $556 million (24% of the national share). Collective spend in the Australian Capital Territory, Northern Territory and Tasmania also set a new record, more than tripling from last year’s $18 million to $57 million in 2021/22, or 2% of the national total. “This is a unique year for feature film, with several high-budget Australian projects starting production including Dr George Miller’s 'Furiosa' which are bringing significant economic and creative benefits. However the number of Australian films that went into production has decreased. It’s no secret that the content landscape across film, television and online has changed and viewing habits are continually evolving. This is most evident in the reduction in films being produced for theatrical release, the shift in drama spend from television to online platforms, and the increasing spend on premium drama,” Mason added.

The Drama Report uses data from industry to provide an overview of the production of local and foreign feature, television, VOD and children’s drama titles, as well as PDV activity. All production expenditure is allocated to the year in which principal photography began. PDV employs a secondary method of analysis, which is outlined in the PDV section below, and in the report. ‘Drama’ refers to scripted narratives of any genre. This Drama Report uses new categories for Australian drama, providing better insights into production of general and children’s drama across all platforms. All data in the report has been re-categorised, enabling analysis of trends. “While it’s a crowded market the appetite for local content remains, and it’s heartening to see increased Australian projects produced for streaming platforms in 2021/22. Screen Australia is committed to supporting a range of stories for big and small screens, from The Dry’s sequel Force of Nature, to mystery series True Colours featuring Arrernte languages, to the third and final season of YouTube mega-hit Meta Runner,” Mason stated. “We know the value and power of Australian children’s stories, and it’s vital for our kids and our national identity that Aussie children are able to see themselves reflected on screen. Children’s content has declined from historic highs as the sector adjusts to digital disruption, new audience habits, and changed content regulations and funding support. Despite this there are still high quality projects going into production with some wonderful titles to enjoy from this year’s slate including Barrumbi Kids shot in the Northern Territory, Crazy Fun Park in Victoria, Beep and Mort in South Australia, Rock Island Mysteries in Queensland and The PM’s Daughter in Canberra and New South Wales,” he added.

Total spend on foreign shoot and PDV-only titles came to $777 million in 2021/22. While a decline, this followed a record year in 2020/21, and still sits 35% above the 5-year average. 
Within this total, foreign titles that shot in Australia reached $442 million, including "Joe vs Carole," "Nautilus," "La Brea series 2" and "Young Rock series 2." This was 44% below last year’s record spend, but 19% above the 5-year average. In contrast, spend on foreign PDV-only titles rose to a new record of $335 million, an increase of 22% from last year and 65% above the 5-year average. Titles included "Borderlands" and "Lyle, Lyle, Crocodile." The Australian Government’s Location Incentive grant program is scheduled to run until 2026/27, and supported six foreign dramas that entered production in 2021/22. Increased PDV-only activity was supported by the Australian Government’s 30% PDV Offset, which can be combined with state and territory PDV incentives and grants worth up to an additional 15%. “While foreign production spend has dipped from last year’s record year, it’s still looking healthy against the 5-year average. Projects like 'Ticket to Paradise' offer important opportunities for Australian creatives to cut their teeth on big international productions and we have more to look forward to next year with the 'Kingdom of the Planet of the Apes' and the sequel to 'Godzilla Vs Kong.' Australia has also made a name for itself in PDV, with projects including 'The Flash' and 'The Marvels' undertaking work here, and we’re thrilled to see this part of the sector growing to record highs,” Mason said. “Our focus now is to work together with the industry to address gaps in skills and capacity that have come as a result of the production boom, to ensure we are in the best position to keep up the pace and further boost the potential of Australian stories and storytellers,” he continued.

General subscription TV and SVOD drama is drama first released on either subscription TV and related platforms — Foxtel, Foxtel Now, Foxtel Go and other Foxtel services — or subscription VOD platforms such as Amazon Prime, Binge, Disney+, Netflix, Paramount+ and Stan. This year 29 Australian titles entered production, up from just nine in the previous year. Spend increased significantly to a record $445 million, up from $119 million in 2020/21 and more than double the 5-year average. There was increased production across most platforms, including Stan which had seven titles in this year’s slate, including "Bad Behaviour" and "Bump series 2 and 3." Paramount+, Amazon Prime and Netflix had four titles each enter production, three titles were produced for Foxtel and one title for Binge (Colin from Accounts).

General AVOD, TVOD and Other Online drama is drama first released on a variety of services including AVOD (Facebook, Instagram, TikTok and YouTube), TVOD (iTunes) or other emerging online services. Note this report only includes projects with a minimum of 30 minutes total duration. In 2021/22, nine Australian titles generated $3 million in expenditure and 8 hours of content. This was a drop in titles and hours on last year by 10% and 29% respectively, but the cost-per-hour rose by 53% indicating a shift to higher production values. Titles included "2 Street 2 Racer" and "Meta Runner – The Final Season," both for YouTube, and "Krystal Klairvoyant" for TikTok.