AXN Central Europe renews its deal with French producer and distributor Prime Entertainment Goup, for 3 seasons of “Test Drive” (71x26’). This long running successful program of high energy car amateurs’ challenging the Formula 1 champion, is to air in more than 15 territories across Central Europe.
"We are glad the variety of our catalog allows us to develop relationships with major players like Sony AXN. This new deal helps strengthen ties between Prime and the network on a global scale and we are happy to offer entertainment programs which appeal to their audience,” said Alexandra Marguerite, Prime's Head of Sales.” The high production value of car related series gave us new opportunities to work with such great channels as Viasat, Discovery,Velocity, Automoto, and we continue to bring new and exciting content to their viewers.", added.
Since 2013 AXN has been turning to Prime’s catalog to fit their wide variety needs for celebrity biographical programs such as “Stars!” (105x4’) and other programs like this fast-paced car show.
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