Prime's "Runes" has been acquired by RTS for Switzerland

Prime Entertainment Group, has closed a new deal with RTS in Switzerland for the hit animated series “Runes” (26x22’) produced by Prime's sister company, Les Armateurs. This latest deal marks Prime’s new successful partnership with the network, following the previous deal for the award-winning animation special “Looking for Santa” (26’) along with earlier deals on a range of documentaries including the best-selling entertainment documentary “The True Story of Angelina Jolie” (52’).

Prime’s Head of Sales, Alexandra Marguerite, commented on the deal: “We are proud to seal this new deal with such an important player as RTS and particularly glad that the young audience in Switzerland will soon discover the amazing adventures of Hugo and his friends.”

“Runes” follows the story of 12-year-old William, heir to the throne of Normandy. After his father’s death, William seeks refuge in the village of Baligan, incognito as a peasant boy called Hugo. After stumbling upon a cave, he discovers ancient runes that unleash mysterious magic… and a terrible threat, Loki, God of chaos.

Prime’s animation catalogue has been increasing strongly thanks to their exclusive partnership with two major French animation houses: Les Armateurs and Folimage.