Banijay Nordic's Meter TV to produce "The Journey" reality

Banijay confirmed Banijay Nordic company, Swedish label Meter TV's plans to produce the brand-new adventure reality show, "The Journey 15 Days" in Nepal for Viaplay Group.“We are looking forward to taking Viaplay’s audience on this epic adventure and bringing Mastiff TV’s format to life," Madelene Hansson, Managing Director, Meter TV said. "Whilst we know a lot about the celebrities, when taken out of their comfort zone they are just like us. We’re seeing a huge thirst for adventure formats set in unknown locations, and this show has been an exhilarating experience which is sure to entertain audiences of all ages.”

The new format is created by fellow Banijay label Mastiff TV Denmark and will air on Viaplay and TV3. "We will get to accompany some of our top actors, athletes, and comedians on the adventure of a lifetime with all that it entails, from challenges to inner reflections," Filippa Wallestam, EVP and Chief Content Officer at Nordic Entertainment Group said. "The authenticity of this adventure is something I hope and believe our viewers will enjoy."

In "The Journey," six celebrities embark on an adventure of a lifetime, traveling through the deepest depths of the Nepalese jungle, trekking alongside elephants, tigers, and rhinos, to reach the spectacular Himalayan mountains. Along the way, they will embrace the wilderness, learn about the rich culture from those they meet, and discover how to fend for themselves in the mysterious and unfamiliar terrain. The upcoming Swedish series features renowned actors Peter Stormare and Izabella Scorupco, Comedian Alfred Svensson and World Champion swimmer Therese Alshammar, amongst others.

Meter TV is also credited with developing other popular global brands like "MasterChef," "Big Brother," "Lego Masters," and "Family Food Fight."  In addition to "The Journey – 15 Days in Nepal," Mastiff TV Denmark is known for creating hit formats like "Drag Me Out" which has recently been adapted in Norway, as well as state of the art nature documentary Wild Wonderful Denmark, and cultural fact-ent format The Big Premiere; as well as producing shows such as "SAS: Who Dares Wins," "Survivor," "Best Singers," and "Versus."

“With continuing strong demand for adventure reality, we are proud to work with Viaplay to create something innovative, thrilling, and authentic, with genuine self-development for the celebrities involved," David Sidebotham, Chief Creative Officer, Mastiff TV Denmark said. "The Journey is in safe hands with Meter TV, exploring the wonderful nature of our planet and bringing a spirit of discovery and adventure to Viaplay’s audience.”