20 AUG 2021

BBC Studios secures eight more licensing partnerships for “Bluey”

The preschool series will now introduced to the retail industry in the form of backpacks, accessories, watches, and several other products, all set to debut throughout this year and 2022.

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BBC Studios recently expanded its list of licensing partners for the global series “Bluey,” through which various line of products offerings will be released into the market.“Fans can’t get enough of Bluey and we’re delighted to welcome to the team these exceptional new licensing partners that will provide fresh new ways for kids to enjoy series-inspired activities and adventures,” VP Consumer Products and Business Development, BBC Studios Suzy Raia said.

Following massive success on various platforms, including Disney Channel, Disney Junior, and Disney+, the preschool show will be introduced to retail stores this year through partnerships with Accessory Innovations, Accutime Watch, Centric Brands LLC, Handcraft, H.E.R. Accessories, IG Design Group, Sakar, and Trends International. The upcoming “Bluey” products will include backpacks, 3D bag clips, coin cases, lunch bags, luggage, and small accessories, set for release in 2022. 

Accutime Watch will offer analogs, digital watches and clocks, while Centric Brands LLC will create sleepwear and hosiery, beginning fall 2021. Handcraft will offer packaged underwear, now available online at Amazon, Walmart, Kohls, and Target. H.E.R. Accessories will push out a variety of accessories starting Spring next year. IG Design Group, Sakar, and Trends International are also included of the list of licensees. “These world-class licensees will bring an expansive assortment of products to Bluey enthusiasts,” Raia said.

 “Bluey,” recently renewed for a third eagerly-anticipated season on Disney Channel, Disney Junior, and Disney+ in all territories outside of Australia, New Zealand, and China. The show was ranked the third most watched children's series during the first quarter of this year on Disney Junior and Disney Channel, and number 1 n Disney Now, garnering 600 million views on YouTube, and ond on Iview in Austraia, accumulating 480 million views. The series follows Bluey, a 6-year-old Blue Heeler dog, who loves to play and turns everyday family life into extraordinary adventures that unfold in unpredictable and hilarious ways, bringing her family, friends, and community into her world of fun.

Fans can’t get enough of Bluey and we’re delighted to welcome to the team these exceptional new licensing partners that will provide fresh new ways for kids to enjoy series-inspired activities and adventures.” Suzy Raia VP Consumer Products and Business Development, BBC Studios