"DEAL WITH IT" FROM KESHET INTERNATIONAL TRAVELS TO MÉXICO

Keshet International (KI) has sold its hilarious hidden camera gameshow "Deal With It!" to Televisa in Mexico, with Keshet 12 choosing to bring back the format in Israel after a hiatus of six years. Televisa will produce 30x120’ episodes for its free-to-air Mexican network, Canal 5. Known locally "Vas Con Todo", the new series will premiere in the first quarter of 2020.

Kelly Wright, KI’s SVP of Distribution and New Business, says, “Already one of our bestsellers, 'Deal With It! 'is enjoying a comeback, so it’s exciting to see it be picked up by Televisa as a two-hour show format. The out-of-studio, hidden-camera element makes Deal With It! a fresh, fun and cost-effective format to produce, and a very attractive entertainment program for any platform in today’s market.”

Eduardo Clemesha, Vice president of Entertainment of Televisa, commented, “Canal 5 is one of our main platforms, characterized for offering innovative content with the highest quality standards. 'Vas Con Todo' format has the ideal profile to join the range of premium programming that Televisa offers to its audiences.”

In Israel, United Studios of Israel will produce 10x60’ episodes for Keshet 12. Originally commissioned in 2010, the series previously ran to two series and 27 episodes before completing its run in 2013.  The 10 new episodes are expected to premiere on Israel’s most-watched commercial channel later in 2020.

"In Deal With It!", ordinary people meeting someone for a coffee or a meal, or checking into a hotel, are asked to participate in a game for a chance to win a cash prize. All they have to do is… exactly what they're told by the show’s host and their celebrity guest. It could be weird, funny, or crazy, but they mustn’t lose their cool or quit, and – most importantly – they mustn’t be found out by the person they’re with. 

Based on the format by Keshet Broadcasting and United Studios of Israel, "Deal With It!" is one of KI's most successful formats, having been sold into 22 territories to date – including multiple seasons airing in the US (TBS),  Brazil (Record), Canada (W), Romania (Kanal D), and Czech Republic (Prima TV).

The format has been enjoying a recent resurgence, with KI securing sales for "Deal With It!"  into Italy’s Nove,  Slovenia’s Planet TV, along with re-orders from Kanal 2 in Estonia (after a hiatus of six years) and Record TV Networks in Brazil in 2019.