Fredrik af Malmborg launches AI dubbing start-up and hires Irina Divnogortseva and Sibel Levendoglu

The Swedish startup Dubhub, a trailblazer in AI-driven dubbing of TV series, confirmed its latest top-tier recruitments: Irina Divnogortseva and Sibel Levendoglu Martin, two seasoned professionals who bring unparalleled expertise to the company, will join the team as Sales And Acquisition Executives.

Starting on December 16th, Irina Divnogortseva brings an impressive background in business development from her roles at Dubformer in the Netherlands, Yandex in the CIS region, and Endemol Shine Group. “Irina is a pioneer in the dubbing industry with unique experience in AI-generated dubbing and an outstanding track record in TV production. She is the perfect fit for Dubhub's innovative platform, and we are thrilled to have her on board,” says Fredrik af Malmborg, CEO of Dubhub.

For its growing Istanbul operations, Dubhub welcomes Sibel Levendoglu Martin, who will begin in January 2025. Sibel is currently Sales Manager at Kanal D in Istanbul and has also worked with Inter Medya. Her addition follows the early 2024 recruitment of Ceylan Özçapkın, Dubhub’s Head of Production & Delivery, previously Head of Localization at Eccho Rights. “Sibel’s deep expertise in Turkish drama and her unique bilingual proficiency in Spanish and Turkish make her the ideal leader for Dubhub’s expansion in the Mediterranean and Latin American markets. Her extensive network and knowledge of Turkish drama will be critical to our growth,” adds Fredrik af Malmborg.

Founded by Fredrik af Malmborg, founder and former CEO of Eccho Rights, and Adam Nordén, a Swedish composer and audio tech entrepreneur, Dubhub is redefining what’s possible in the dubbing industry. The company’s co-founder and CTO, Erik Agsjö, brings decades of experience in software development for the audio industry. Dubhub is not only a dubbing studio but also the perfect partner to unlock opportunities in previously untapped markets where high dubbing costs have historically been a barrier. By combining cutting-edge AI technology with deep expertise in media production and financing, Dubhub enables content creators to create new revenue streams. The focus is on working with large-volume clients in drama series, reality, animation, and documentaries. Headquartered in Stockholm, the company also operates offices in Istanbul and the Netherlands to support its global ambitions.