Globo will soon showcase its catalog of originals series and telenovelas at the Content Asia Summit. The event, scheduled to take place between the 21st and 24th of August, will gather audiovisual brands in the region. The company's pariticpation in the event reflects its efforts to expand in Asia. “We want to increase our presence in Asia with strategic partnerships on the continent," Fabio Mauro, Content Distribution & Partnerships at Globo said."
In addition to telenovelas already recognized by the international market, the company also bases its strategy on streaming as it’s first window with productions like the Globoplay Originals "The Others," the most popular series ever published on Globoplay in Brazil considering the first 60 days of publication. Starring Adriana Esteves, Milhem Cortaz, Maeve Jinkings and Thomás Aquino, the attraction brings universal discussions about intolerance and the difficulty of dialogue in current society.
In addition, "The Others" was created by Lucas Paraízo, author of 'Under Pressure', a series that has already been licensed to more than 60 countries. "We recently announced the premiere of 'God Save the King' in Japan and this reinforces that we have content that connects with every type of audience. Our portfolio has products for everybody, in addition to formats that can travel around the world and reach Asia through local adaptations," Mauro continues. "It is important to show this diversity of titles to the Asian market and reach these viewers."
Other Globo highlights for the Content Asia Summit are the series "Under Pressure," "We Are Five" and "Route 66: The Killer Unit," in addition to the soap opera "All The Flowers," created and written by João Emanuel Carneiro.
We want to increase our presence in Asia with strategic partnerships on the continent.” Fabio Mauro Content Distribution & Partnerships, Globo