Sergio Manfio receiving the award
After just days from the Best Animated Short award at the 2021 International Rare Disease Film Festival, Gruppo Alcuni’s "A Rare Friend" episode in Season 1 of the "Leo da Vinci" series won the prestigious Rare Diseases Award at the Health System Forum in Florence, Italy.
This special episode was commissioned by Italy’s Anderson-Fabry Association (AIAF) and Network for Rare Hereditary Metabolic Disorders in order to raise youngsters’ awareness of Fabry Disease, a rare genetic condition.
Gruppo Alcuni CEO Francesco Manfio states: “We’re overjoyed because this award proves how significant cartoons like 'A Rare Friend' can be in communicating important content to kids. We did this with a lot of our series, like Cartoons for 'Peace' and 'H2Ooooh!', and now we have this production which focuses on rare diseases like Fabry.”
Director Sergio Manfio adds: “The rare disease sector is quite vast, and is creating numerous occasions to inform people about these diseases, which are very challenging to live with. I’m excited about the award, but what is truly important to highlight is how animation is such an engaging way to communicate with kids using their own language. This is a field that’s just starting to develop, but it would definitely be worthwhile to create a collaboration between communication professionals and health experts. Communicating through animation enables certain subjects, such as rare disease, to get out of their niche and reach large audiences. We owe a special thanks to Rai Ragazzi who believed in the project, and will air the episode on its channels during the second 'Leo da Vinci' series.”
Rai Ragazzi’s Luca Milano comments: “I’m very pleased. I was really optimistic that it would win because it’s such an innovative, original production…but getting the proof of this is even better! All of Rai’s productions for kids and teens, from shows to series, aim at combining fun with education, in order to build self-confidence along with family and social bonds in such challenging times.”
Anish Mehta, Cosmos-Maya’s CEO adds, “We are delighted to see the stellar response Leo and his posse have received from kids across Europe, with a remarkable success leading to the show getting greenlit for and awaiting a 2nd season release. 'Leo da Vinci' ratings and creative edge are a testament to the potential of such internationally co-produced animation projects that result in stories that involve creative capabilities from across the globe and are culturally transmutable. We were sure that this brand has a high potential and will see much more reach globally as a brand property in the time to come.”
Adventures in the 15th century
In this Leo da Vinci special short, made possible by a co-production with Rai Ragazzi and Cosmos Maya, Fabrizio is a 21st century teenager filmed in live-action, who suffers from Fabry Disease. He also suffers from a lack of friends, and he has a huge admiration for Leonardo da Vinci.
As Fabrizio dozes off, he time travels back to 15th century Florence as an animated character who gets to know Leo and friends in Verrocchio’s workshop. Not only does he experience exciting adventures with his new buddies, but he also becomes the driving force behind the dawning of rare disease medical research.
Returning to his 21st century life, Fabrizio knows that it wasn’t all just a dream: on his desk is a souvenir from his good buddy Leo da Vinci, which gives him new hope and the confidence to get through his daily challenges with Fabry Disease.
We’re overjoyed because this award proves how significant cartoons like 'A Rare Friend' can be in communicating important content to kids” Francesco Manfio Gruppo Alcuni CEO