Mediahub's "Alaca" Turkish Drama leads the Primetime in Ecuador

Produced by Globalsphere Studios and distributed by MediaHub, the Turkish series finds ratings success in Ecuador under the local title "Cicatrices Del Alma."

14 MAY 2025

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Turkish series "Alaca" has officially secured the top position in Ecuador’s primetime ratings, marking a significant milestone in its international rollout. Since premiering in the market earlier this season under the localized title "Cicatrices Del Alma," the series has demonstrated consistent audience growth, ultimately overtaking competitors to become the leading program in its time slot.

Produced by Globalsphere Studios and distributed by MediaHub, "Alaca" is a 120-episode drama developed specifically for international syndication. Prior to its Latin American debut, the title had already gained traction across Central and Eastern Europe, the CIS region, and select Asian territories.

The storyline follows a young woman grappling with the aftermath of a traumatic kidnapping, only to uncover that her affluent biological father orchestrated the crime in a desperate bid to prolong his own life. The narrative weaves high-stakes emotional drama with themes of betrayal and loyalty, as the protagonist is forced to confront painful truths—both personal and relational.

"Alaca"’s performance in Ecuador underscores the series' global appeal and highlights MediaHub’s continued success in positioning Turkish dramas as high-value content in competitive international television markets.