Moonbug Entertainment, global entertainment company behind "CoComelon" and "Blippi", sealed a new multi-year partnership with Sanrio, the iconic lifestyle brand known for "Hello Kitty" to span co-branded content alongside broader consumer initiatives.
This includes a new crossover series featuring Sanrio and CoComelon characters — with "Hello Kitty", "Cinnamoroll", and other popular Sanrio characters joining JJ and his pals. The series will debut in 2026 and Moonbug will lead global distribution of the series.
The partnership was previewed during a fireside chat by Kevin Mayer, Co-Founder and Co-CEO of Candle Media, at the APOS Summit in Bali. Candle Media is the parent company of Moonbug Entertainment.
“This collaboration brings together two powerful global brands with generations of fans,” said Mayer. “We’re excited to create fresh experiences that blend the heart and humor of CoComelon with Sanrio’s beloved characters in ways that will delight families around the world. This is the start of a creative partnership with huge potential, and we can’t wait to share more later this year.”
While this marks Moonbug’s first collaboration with Sanrio, Moonbug and CoComelon have teamed up with beloved local brands across Asia before. From South Korea to Japan to Malaysia and more, these partnerships have proven the power of blending global reach with local relevance.
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