The agreement will bring Viaplay’s original Nordic productions, Hollywood films and series, premium sports and high-quality kids’ content to hundreds of thousands of Tet’s TV services customers.
Kim Poder, Chief Commercial Officer at NENT Group
Streaming company Nordic Entertainment Group (NENT Group) and Tet, Latvia’s market-leading technology and entertainment company, have signed a groundbreaking deal that will bring Viaplay’s original Nordic productions, Hollywood films and series, premium sports and high-quality kids’ content to hundreds of thousands of Tet’s TV services customers. This partnership marks NENT Group’s first distribution deal in the Baltics and showcases the strength and appeal of NENT Group’s Viaplay ahead of the launch in the Baltics on March 9.
Viaplay will launch in Latvia, Estonia and Lithuania with a single package (including sports) priced at €9.99 per month. NENT Group’s strategic partnership with Tet will give a large part of the Latvian population the opportunity to try Viaplay for two months through Tet. Viaplay will launch in Latavia on March 9 and the offer will be made available to Tet’s customers shortly after.
In addition, Viaplay and Tet will launch an exclusive weekly sports studio, broadcasting the highlights from the sports shown on Viaplay in local language. The programme will be produced during the sports season and will be available to Viaplay’s customers and on Tet’s 360TV channel from September. NENT Group has already secured the exclusive Baltic rights to Formula 1 motorsport, NHL ice hockey, UEFA Champions League, UEFA Europa League, UEFA Conference League, Bundesliga football, the English Cup-tournaments and South American National Team football.
“This partnership is very special to us as it’s the first of its kind in our new market. It’s also both groundbreaking and progressive in many ways and it shows the strength in the Viaplay product. We are very excited partnering up with Tet as they are the leading player in Latvia sharing our passion for great content and streaming,” said Kim Poder, Chief Commercial Officer at NENT Group.
Uldis Tatarcuks, Chairman of the Board at Tet, added: “At Tet we strive to offer the best of best content to our customers, and we aspire to work with other market leaders to ensure new experiences and opportunities to our customers. This partnership will be a great addition to Tet services, providing access to even more quality exclusive sports broadcast as well as movies and TV series”.
● NEW LIVE ACTION SERIES FOR VIAPLAY
At the same time, NENT Group announced it will launch a brand new live action series entitled “Taylor’s Island” (working title) as its next Viaplay Original. The fast-paced series targets children aged 6-11 and will premiere on NENT Group’s Viaplay streaming service later in 2021.
This action-packed comedy follows Taylor Young, a girl who is fascinated by the mystery and phenomena surrounding a mysterious island, ever since her uncle’s disappearance there. With a gang of friends, Taylor is determined to get to the bottom of the secrets and inexplicable events of Bermuda. In the pursuit of the truth, the friends go on an adventure of a lifetime, facing endless beaches, hidden treasures, cryptic riddles, a town bursting with colorful Caribbean culture and thrilling legends waiting to be unraveled.
This partnership is very special to us as it’s the first of its kind in our new market. It’s also both groundbreaking and progressive in many ways and it shows the strength in the Viaplay product” Kim Poder Chief Commercial Officer at NENT Group