SPANISH SALES AGENCIES TEAM UP TO CREATE VICA

Taking advantage of the Berlin Film Festival, the three most important sales agencies in Spain, Filmax, Film Factory and Latido Films, announced the inception and creation of VICA (International Sales Agents of Audiovisual Content, by its acronym in Spanish).

Together, these three companies represent the largest volume of film produced in Spain. In recent years, they have undertaken the key role of promoting Spanish cinema at international film markets and festivals, proving themselves to be vital players in the promotion of local talent and the culture and customs of our country. The companies strive to include films shot in all the official languages of the territory and are also instrumental in their contribution to the promotion of cinema from Latin America and other countries.

The international sales agencies represented by VICA have played a key role in the positive perception of Spanish film and TV around the world. Their catalogues are extremely varied and they have driven various initiatives that have given a wide-range of films access to markets that would have previously been inaccessible to them. Therefore, the companies felt necessary to create an association that would bring together the interests of all the associates.

VICA was founded with the will to establish a close dialogue with all the public and private institutions, as well as with all other associations in the sector, but also with the desire to defend the interests of its associates in those legal aspects that they believe to be relevant to the national industry.

Latido Films’ Antonio Saura will act as President of the International Sales Agents of Audiovisual Content, while Film Factory’s Vicente Canales has been named Vice President, and Filmax’s Iván Díaz will be the treasurer.