Talpa Studios' “The Floor” hits 10 markets in its first year

Talpa Studios announced the ninth and tenth international sales of its hit quiz show “The Floor” to Argentina and Hungary, respectively. This development is significant for Talpa Studios, as it introduces the popular format to the Latin American market.

With these rapid extensions, “The Floor” has become one of the fastest growing formats of 2023. In less than a year since its premiere, it has achieved a remarkable milestone by expanding into 10 markets, a testament to its widespread appeal and fulfilling industry expectations.

Aside from Argentina and Hungary, “The Floor” has been sold in the Netherlands (heading into its second season), the United States, France, Spain, Germany, Ukraine, Italy, and Romania. Both in The Netherlands and in Spain, the show achieved excellent results.

●  ARGENTINA

Marking its ninth market, Argentina is the first Latin American country to embrace “The Floor,” signifying Talpa Studios' first venture into the region. Production by Kuarzo Entertainment Argentina has already begun, with the broadcast slated for 2024 on eltrece.

“We are thrilled to welcome ‘The Floor’ to Argentina through the collaboration with Kuarzo Entertainment. This captivating and challenging gameshow, known for its fast-paced nature and thrilling high-stakes duels, promises an engaging experience for our audience. We look forward to sharing this successful format with our viewers in Argentina,”  said Pablo Codevilla, Programming Manager at eltrece.

●  HUNGARY

In the tenth market, Hungary, the show will be produced by Scripts Production, which plans to broadcast in 2024 on RTL Hungary. “We are delighted to become the tenth to introduce this internationally proven gameshow to our audiences. Embracing innovation and entertainment, we eagerly anticipate bringing a new dimension of excitement to viewers of RTL Hungary. With a strong belief in the success of ‘The Floor’ and a commitment to delivering high-quality content, we are confident that our audience will thoroughly enjoy the engaging experience we are bringing to their screens,”  declared Peter Kolosi, Chief Content Officer of RTL Hungary.

Sebastian van Barneveld, Director of Global Distribution at Talpa Studios, concluded: “We are immensely proud of reaching the milestone of ten territories within the first year. The fresh, unique, yet clean and simple gameplay has been a key factor in its success. We are thrilled to see more viewers from around the world being introduced to this innovative format.”