11 OCT 2021

Talpa's “Avastars” travels to the Middle East after the Netherlands

With the first series yet to be aired in the Netherlands, Talpa’s new talent show “Avastars” has already been commissioned by MBC Group. This is the first pre-sale of the show, which is set to launch in the Netherlands in April 2022 on SBS6.

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With the first series yet to be aired in the Netherlands, Talpa’s new talent show “Avastars” has already been commissioned by MBC Group. This is the first pre-sale of the show, which is set to launch in the Netherlands in April 2022 on SBS6. For the Middle East, the show will be produced by Talpa’s brand-new partner, Blue Engine Studios. “Avastars” will air on MBC channels and its OTT platform, Shahid.

On “Avastars,” two top talents - an incredible dancer and an outstanding singer - will be combined into one virtual super talent: an AvaSTAR. The singer is responsible for the singing, talking and facial expressions, and the dancer is responsible for the movements of the head and the body. Together, they perform as one - live, on stage. Thanks to the latest state-of-the-art technology, “Avastars” can not only sing and dance very well, but they can also do almost everything a human body can do.

“I am thrilled that the Middle East is the first region to embrace this innovative and groundbreaking format that we so strongly believe in,”  commented Sebastian van Barneveld, Director of International Sales at Talpa.

Ali Jaber, Group Director of TV at MBC Group, stated: "Here at MBC, we are always looking for innovative and groundbreaking TV formats to bring to the MENA region, and Talpa’s 'Avastars' fits the bill. We look forward to working with Talpa and Blue Engine Studios on the Arab version for MBC's channels - the first format deal to be signed outside the Netherlands. The Middle Eastern and North African market consolidates 22 territories, of which some of the key media markets are Saudi Arabia, the United Arab Emirates, Egypt and Morocco”.

“Avastars” is produced by Talpa Entertainment Productions and distributed by Talpa Distribution.