Talpa’s quiz show "The Floor" has been ordered by Rai 2 and will be produced in Turin, by Blu Yazmine. This new milestone marks the 7th market for the successful format. The format started in January this year in the Netherlands on RTL4, where the recommission was already announced after a successful first season that scored an average market share of 21% in the key 20-49 demo on RTL4. In rapid speed, major broadcast commissions from France, Spain, Romania, Germany and the U.S. followed.
Ilaria Dallatana, CEO Blu Yazmine: "We are very proud to produce the Italian version of 'The Floor' for Rai 2. An innovative game entertainment show with a strong visual impact and immediate playability for all ages.”
Sebastian van Barneveld, Talpa’s Director of International Distribution adds: “'The Floor' is travelling at an excitingly fast pace. I’m convinced that it has everything to do with its easy to understand and clean gameplay, its incredible visual spectacle and its great play along nature. Rai 2 has a rich history of being the first to launch big brands in Italy. We are delighted to be working with them and Blu Yazmine on this amazing format.”
In "The Floor", 100 quiz fanatics face off in quiz duels on a giant LED floor divided into one hundred equal squares, each representing its own field of knowledge. The goal is to conquer the entire floor and take home a huge cash prize of 100.000 euros.