UK: ITV's “The 1% Club” became the biggest game show on TV

ITV announced that the show is averaging 5.8 million viewers, being mostly popular among 16-34 year olds.

17 APR 2024

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ITV announced that “The 1% Club” has become the biggest game show on UK television over 2023 and to date with its current series averaging 5.8 million viewers in consolidated figures. The show’s ratings success also makes it ITV's biggest original game show in a decade. The show is broadcasted on ITV1, ITVX, STV and STV Player.

Hosted by Lee Mack, the show, which last year won the National Television Award for Best Quiz Game Show, has increased year on year. The show’s success has gone from strength to strength, increasing its audience since its launch two years ago. While Series 1, which launched in 2022, reached an average of 5.3 million, the second series climbed to 5.4 million.

“The 1% Club” has proved popular Saturday night viewing for all generations, including young people. The most recent episode of the latest series, on April 6 was the most watched programme for 16-34 year olds that evening with 44% of that demographic tuning in - and the overall most watched programme of the night, with a 34% overall share of viewers.