30 JUN 2022

Viaplay and Paramount Global close a new content licensing deal

Viaplay and Paramount Global Content Distribution have agreed to a content licensing deal spanning the Nordic and Baltic regions, Poland and the Netherlands.

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"Madam Secretary"

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Viaplay and Paramount Global Content Distribution have agreed to a content licensing deal spanning the Nordic and Baltic regions, Poland and the Netherlands. Therefore, Viaplay viewers in multiple markets will be able to enjoy a stellar line-up of CBS series and popular library boxsets from The CW, Paramount Television Studios and Showtime.

Under the terms of the deal, the titles available on Viaplay in the Nordic and Baltic regions include shows such as “CSI: Vegas,” the highly anticipated latest instalment in the record-breaking “CSI” franchise; medical drama “Good Sam,” starring Sophia Bush and Jason Isaacs; animated comedy “HouseBroken,” with voice talents including Lisa Kudrow; and “4400,” the reimagining of the Emmy-nominated sci-fi favorite.

In the Nordic region, the agreement includes library boxsets of hits such as “Elementary,” “The Good Wife,” “Cheers,” “Madam Secretary,” “CSI: NY,” “90210,” “King of Queens,” “Catch-22,” and “Looking for Alaska.” Meanwhile, current and library titles coming to Viaplay in Poland include “Billions,” “Blood & Treasure,” “FBI: Most Wanted,” “The Good Fight,” “Hawaii Five-0,” “A Million Little Things,” “SEAL Team,” “Survivor,” and “Walker,” a reimagining of the long-running series “Walker, Texas Ranger.” Lastly, in the Netherlands, the shows available on Viaplay include “Walker,” “The Good Fight,” “Bull,” “Frasier,” “The Good Wife,” “King of Queens,” “Californication,” “Elementary,” “Madam Secretary,” and “Deadwood.”

“Paramount is one of Hollywood’s most renowned storytellers, and Viaplay viewers in tencountries can now enjoy many of the biggest and best shows from their incredible line-up with us. This volume deal secures even more high-quality streamed content for our fast-growing service, which offers a unique combination of international films and series, Viaplay Originals, kids programming, and the world’s best live sports,”  commented Filippa Wallestam, Chief Content Officer of Viaplay Group.

“We are thrilled to expand and extend our successful partnership with our friends at Viaplay. We look forward to bringing a wide selection of CBS Programming and world-class library to Viaplay’s audiences,”  added Lisa Kramer, President of International Television Licensing at Paramount Global Content Distribution.

Alongside Paramount Global Content Distribution, Viaplay has long-term contractual relationships with US studios such as Sony, MGM, NBCUniversal, wiip, and more.