Eastern Europe to add 27 million SVOD subscriptions by 2029

Eastern Europe will have 68 million SVOD subscriptions by 2029, up by 27 million on 2023, according to Digital TV Research’s latest report, which also notes that Russia will generate 12 million of the additional subscriptions, with Poland bringing in an extra 6 million.

Digital TV Research’s “Eastern Europe OTT TV & Video Forecasts” report also highlights that the top platform by subscribers for the region will not be US-based, as it will be Kinopoisk, which is only available in Russia. Moreover, according to the report, Russia will account for 53% of the 2029 total SVOD subscriptions.

“We have upgraded our forecasts for Russia due to its greater than expected resilience in the face of economic sanctions. None of the US-based platforms is likely to re-enter the Russian market before 2029,”  commented Simon Murray, Principal Analyst at Digital TV Research.