BBC Studios and ITV announced their intention to roll out BritBox globally, which could see the streaming platform expanding to up to 25 countries worldwide. The service, which boasts the largest collection of British TV boxsets, operates as a 50/50 joint venture between BBC Studios and ITV.
Building upon the success of the service in the United Stantes and Canada, where it recently hit one million subscribers, as well as the UK, where it launched in November 2019, BritBox will seek to broaden its global footprint across Europe, Asia, the Middle East, South America and Africa. As previously announced, it will also be launching in Australia later in 2020.
BritBox offers its North American subscribers the best in UK programming, with many exclusive premiere releases such as “Shetland” and “Vera” launching day and date with the UK, and soaps such as “Coronation Street” and “EastEnders” available the day after UK transmission. The service has also launched various original commissions and co-pros such as “The Bletchley Circle: San Francisco,” “The Mallorca Files,” “There She Goes,” and “The Bay”.
“This international expansion plan will firmly establish BritBox as a global premium brand in a rapidly growing sector. Offering subscribers the best and biggest collection of British content has enabled BritBox to rapidly grow in our existing countries, and as streaming continues to expand worldwide this roll out will give our distinctive streaming business truly international scale,” said Carolyn McCall, CEO at ITV.
Meanwhile, Tim Davie, CEO of BBC Studios, added: “BritBox has very quickly found a place in viewers’ hearts and we know there is further appetite amongst international audiences who love great British content. We are actively appraising new markets to introduce the service and are very excited about the imminent launch in Australia”.
This international expansion plan will firmly establish BritBox as a global premium brand in a rapidly growing sector” Carolyn McCall CEO at ITV