"PAPmusic - Animation for Fashion"
Following a unique audience success in the Italian market, the animated feature film "PAPmusic – Animation for Fashion," (85’ - CGI Animation) by Italian director and writer Leikiè and produced by Not Just Music, will be presented with a screening on Sunday, May 18 at the Marché du Film.
Originally released in Italian cinemas on September 26, 2024, the romantic musical comedy is still touring with special screenings due to continued audience demand and explores the behind-the-scenes dynamics of the fashion world through an original CGI-animated musical comedy.
Set inside a newly launched Italian fashion house, the story intertwines professional challenges and romantic entanglements, all driven by a vibrant, original soundtrack. The title PAPmusic plays on the acronym “PAP,” which stands for prêt-à-porter—or ready-to-wear—evoking the fashion universe at the core of the film.
The film—winner of the Cinema & Industry Award at the Venice Biennale’s Terrazza and recipient of several other accolades—has become a case study in audience engagement. It has inspired a growing community of fans across Italy through the PAPtour, a series of event-style screenings featuring interactive Q&A sessions and encounters with the director, fostering a dynamic and ongoing cultural dialogue.
The project has also gained strong traction on social media, where expressions like PAP yourself up, PAPlove, PAPfans, and PAPtour have sparked a wave of user-generated content, behind-the-scenes clips, and audience testimonials, amplifying the film’s message of positivity, individuality, and community through playful, creative language.
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