Diana Bartha
Wild Bunch TV, recognized globally for its diverse catalog of TV series from Scandinavia, Switzerland, Spain, and other countries, continues to make waves in the international market. "Some of our series have been incredibly successful worldwide," said Diana Bartha, Head of International Sales & Acquisitions at Wild Bunch TV. One standout is “Nudes”, a French adaptation of the Norvegian NRK original “Nudes” brand, which has also achieved significant international success. "This was also our first major foray into French fiction production, and we’re thrilled with the results. We’re likely to expand our acquisitions of pure French fiction as a distributor," she added.
NEW STRATEGIES
Bartha also analyzed the current audiovisual landscape, noting that the TV market has been quite volatile over the past year, which is affecting the current situation. "Our goal is to return to the steady, consistent figures we’ve maintained over Wild Bunch TV's 10 years of existence. Despite the challenges, our performance has been relatively stable, even during the pandemic. We hope that by the end of this year, after MIPCOM, we’ll be fully back on track with our pre-pandemic growth rate and steady revenue streams," she affirmed.
As for the trend of buyers becoming more risk-averse, Bartha acknowledged the shift. "We’ve noticed that buyers are being more cautious with their acquisition decisions, and we respect that by adjusting our offerings accordingly," she admitted. "Wild Bunch has always been known for distinctive, bold shows that are a bit off-genre and daring. However, we had to complete our slate with moderate that approach slightly and lean more towards mainstream genres, like crime dramas and more conventional content, which work well for both linear and non-linear platforms," she explained. "There’s no one-size-fits-all strategy, of course, but we’re adapting to the demand for lower-risk, more focused acquisitions," she concluded.
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