Global OTT television episode and movie revenues will reach US$215 billion in 2029, up by US$53 billion (or 33%) from US$162 billion in 2023, according to Digital TV Research’s latest report.
The United States will remain the dominant territory by some distance. However, its share of global revenues will be 38% by 2029, down from 46% in 2023. Digital TV Research forecasts that US revenues will climb by US$8 billion between 2023 and 2029 to reach US$82 billion.
At the same time, according to Digital TV Research’s “Global OTT TV and Video Forecasts” report, the SVOD segment will remain the principal OTT revenue source, growing by US$19 billion between 2023 and 2029 to US$127 billion. Nevertheless, AVOD revenues will grow faster than SVOD, the report assures.
“AVOD revenues for TV series and movies will reach US$69 billion by 2029, up by US$30 billion from US$39 billion in 2023. These figures are lower than our previous edition due to the global advertising slowdown and slower than expected rollouts of hybrid AVOD-SVOD platforms by the US major platforms,” commented Simon Murray, Principal Analyst at Digital TV Research.
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