21 AUG 2023

The US OTT market moves towards maturity

The episode and movie revenues will reach $82 billion in 2029, up from $74 billion in 2023. SVOD revenues will increase by only $2 billion to $55 billion, with little growth from 2025.

Imagen El mercado VOD de Turquí­a elige YouTube como plataforma predilecta

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According to recent Digital TV Research data, the boom years for US OTT are over. US OTT TV episode and movie revenues will reach $82 billion in 2029, up from $74 billion in 2023. SVOD revenues will increase by only $2 billion to $55 billion – with little growth from 2025.

AVOD for TV series and movies will contribute $22 billion by 2029, up from $16 billion in 2023. FAST (advertising on online linear channels) will account for $6.5 billion of the AVOD total in 2029, up from $4.3 billion in 2023. “These forecasts reflect the new reality. Subscriptions are stuttering as the market matures and consolidates. Advertising growth will be lower than our previous forecasts due to tougher market conditions and greater caution from the platforms. Platforms are more wary about increasing content spend, which will stifle subscriber development,” Simon Murray, Principal Analyst at Digital TV Research, said.

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