22 OCT 2019

“LA USURPADORA” FINALE AT UNIVISION REACHES NEARLY 3 MILLION VIEWERS

Univision Closes Friday as No. 1 Broadcast Station in the 9 p.m. Hour in Los Angeles, Houston, Phoenix, and San Francisco Among Adults 18-49, Regardless of Language.

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Friday night’s gripping conclusion of “La Usurpadora,” the first in a series of timeless classic novelas reimagined by Univision for today’s audience, reached 2.8 million Total Viewers 2+, who tuned in to all or part of the one-hour telecast. Airing at 9 p.m. ET/ 8 p.m. CT, “La Usurpadora” averaged 1.8 million Total Viewers 2+, 790,000 Adults 18-49 and 355,000 Adults 18-34, making it the highest-rated primetime novela/series finale on the Univision network in 2019 to-date. The series finale out-delivered ABC, CBS, NBC, and The CW in the 9 p.m. hour among Adults 18-49 and Adults 18-34. “La Usurpadora” was also the second and fourth most-watched program on broadcast television on Friday night with Adults 18-34 and Adults 18-49, respectively.

Featuring a new, modern take on the tale of identical twin sisters separated at birth, “La Usurpadora’s” finale positioned Univision ahead of ABC, NBC, and The CW among Adults 18-49 and ahead of ABC, CBS, NBC, and The CW among Adults 18-34 for the entire night (8 p.m. – 11 p.m. ET/7 p.m. – 10 p.m. CT). “La Usurpadora” also outperformed Telemundo’s “El Final del Paraiso” in the time period among Total Viewers 2+ (+43% advantage), Adults 18-49 (+34% advantage) and Adults 18-34 (+9% advantage). Overall, the performance propelled Univision to the No. 1 Spanish-language network ranking for the entire night among Total Viewers 2+, Adults 18-49 and Adults 18-34.

During its full 25-episode run, “La Usurpadora” averaged 1.7 million Total Viewers 2+, 721,000 Adults 18-49 and 305,000 Adults 18-34. The program made Univision the No. 1 Spanish-language network in the weeknight 9pm hour, outperforming Telemundo across all three key demographic groups. “La Usurpadora” also ranks as the highest-rated primetime novela/series on the Univision network since “Mi Marido Tiene Familia” among Adults 18-49.

Ambition and treachery take center stage tonight at 9 p.m. ET/8 p.m. CT on Univision with the premiere of “Cuna de Lobos” (Den of Wolves). The second series to be released as part of “The Collection,” stars Paz Vega as a modern version of the iconic Catalina Creel, whose beauty is only surpassed by her cruelty. “Cuna de Lobos” will air Monday through Friday at 9 p.m. ET/8 p.m. CT on Univision.