10 APR 2020

UNIVISION AND UNIMAS CONSECUTIVELY DELIVER WEEKLY RATINGS OF YEAR-OVER-YEAR PRIMETIME AUDIENCE GROWTH

Univision was ranked the number one Spanish-language network in primetime for the 19th consecutive week, with double-digit year-over-year audience growth during primetime for the third consecutive week among total viewers, attracting an increase of 21% to 1.7 million viewers between ages 18-49. Unimas is marking its 23rd consecutive week of delivering double digit audience growth.

10 APR 2020

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Univision delivered double-digit year-over-year audience growth during primetime for the third consecutive week among total viewers. For ages two and up, viewership increased by 21% to 1.7 million. Adults between the ages of 18-49 increased 26% to 680,000, and ages 18-34 viewings are up 41% to 289,000. Unimas also hit a growth mark, delivering year-over-year double-digit audience growth among total viewers ages 2 and up, with a 27% increase to 455,000, adults 18-49 up 35% to 224,000 and adults 18-34 up 10% to 77,000, marking the 23rd consecutive week of audience growth. In the current 2019/2020 season, UniMás is averaging double-digit audience growth during primetime versus the previous season among consumers ages 2 and over at 40% to 510,000, adults ages 18-49 increased by 46% to 246,000, and adults ages 18-34 at 39% to 103,000. 

Univision was ranked the No.1 Spanish-language network in primetime for the nineteenth consecutive week with double-digit advantages over Telemundo with ages 2 and up with a 56% advantage, adults ages from 18-49 with a 42% advantage, and adults 18-34 with an increase of +46%. In total, Univision increased its weeknight primetime audience to 1.8 million for ages 2 and up, by 5% to 750,000 for ages 18-49 and up 3% to 319,000 for adults between the ages of 18 and 34.  

The company was the fourth most-watched broadcast network through the entire week during primetime, out-delivering NBC and The CW with 289,000 adults from ages 18-34, as well as the fifth-largest broadcast network, ahead of The CW with 680,000 adults ages from 18-49 and 1.7 million total viewers from ages 2 and up. It even outperformed one or more of the English-language broadcast networks a few English-language broadcast networks, including ABC, CBS, NBC and FOX across every night for the third consecutive week among adults ages 18-34. One five out of seven nights out of the week, it also topped the networks in viewership among adults 18-49. UniMás outperformed The CW for the entire week during primetime with adults between the ages of 18-49 at a 59% advantage and adults ages 18-34 at a 75% advantage, marking the eleventh and sixteenth consecutive week that it has outperformed The CW with Adults 18-49 and Adults 18-34.

On Sunday night, Univision outperformed NBC and FOX during the 7 p.m. hour among Adults 18-49 and Adult 18-34 with “Aquí y Ahora,” which averaged 1.6 million Total Viewers 2 and over, 592,000 adults ages 18-49 and 217,000 adults ages 18-34. The primetime news magazine increased its audience week-over-week among Adults 18-49 by 7% and adults 18-34 by 5% and out-delivered the first hour of Telemundo’s movie presentation of “The Expendables” by 79% among adults 18-49 and by 62% among 18-34.

At 9 p.m., “Amor Eterno” averaged its highest weekly audience levels in the Turkish novel's overall run thus far with week-over-week audience gains among viewers 2 years and older, 3% to 2.1 million among adults ages 18-49, 3% to 835,000 and adults 18-34 up 2% to 349,000. It also drove Univision to the No. 2 broadcast network ranking from the Monday through Friday from 9 p.m. to 10 p.m. time slot, outperforming ABC, CBS, NBC and The CW among Adults 18-34.  “Amor Eterno” also attracted more viewers ages 2 and up at a 102% advantage, adults 18-49 at a 69% advantage, and adults 18-34 at a 57% advantage than Telemundo’s “La Doña II.” At 10 p.m., “Sin Miedo a la Verdad” delivered its highest-rated weekly performance in the series’ overall run thus far with 1.3 million total viewers, including 554,000 adults ages 2 and up. It also outperformed Telemundo’s “Operacion Pacifico” in the weeknight 10 p.m. hour by double-digits among total Viewers 2 and up with a 45% advantage, adults 18-49 with a 31% advantage and adults 18-34 with a 37% advantage. 

“Rosa de Guadalupe” attracted 1.8 million viewers, 787,000 of them being adults between the ages 18 and 49, 351,000 adults ages 18 to 34. The series helped Univision surpass the watch-time of ABC, NBC, and The CW among adults ages 18-34 during the 8 PM hour. It also out-delivered Telemundo’s “Exatlón Estados Unidos” by 28% among viewers 2 years old and up, 40% ages 18-49 and, 53% among Adults 18-34. Sunday night’s airing of “Pequeños Gigantes” attracted 2.0 million above the age of 2, 721,000 people between the ages 18-49, and 318,000 Adults 18-34. The reality competition show positioned Univision as the No. 3 broadcast network, out-delivering NBC, FOX and The CW during the 8:00 p.m. to 10:30 p.m. time slot as well as for the entire night with adults ages 18-49 and 18-34. The series also finished within the top 5 most-watched programs on broadcast television among Adults 18-34 and propelled Univision to a first-place finish on Spanish-language television with double-digit audience advantages over Telemundo during the 8:00 p.m. to 10:30 p.m. time slot with a 58% advantage and 49% advantage for the entire night, with a key demographic of adults 18-49.

UniMás’ “Cineplex” outperformed The CW in the Monday to Friday 8 p.m. to 10 p.m. time slot among adults ages 18-49 with a 5% advantage and adults 18-34 with a 15% advantage for the entire week. The “Cineplex” movie block also increased the network’s Monday to Friday from 8 p.m. to 10 p.m. period year-over-year among 18-49-year-olds by 23% to 160,000 and adults ages 18-34 by 2% to 54,000). The network’s weeknight reality series, “Vas Con Todo” increased the network’s Monday to Friday 10:30 p.m. to 12:30 a.m. time slot by double-digit margins year-over-year among viewers ages 2 and up by 19% to 220,000, adults ages 18-49 by 25% to 106,000, and Adults 18-34 (+14% to 40,000). Saturday’s night line-up, “Cineplex: Maze Runner 2: Scorch Trials” and “CineNight: The Family” delivered week-over-week double-digit audience growth to the network’s 8 p.m. to 11 p.m. period among total Viewers ages 2 and over by 20% to 669,000, adults 18-49 by 24% to 312,000 and adults 18-34 by 44% to 112,000. The movie line-up also increased the network’s 8 p.m. to 11 p.m. time slot by double-digit margins versus the same day last year among Total Viewers 2+ (+72%), Adults 18-49 (+65%) and Adults 18-34 (+53%). The Sunday night line-up including “Cineplex: Kingsman: The Secret Service” and “CineMás: Clash of the Titans” outperformed The CW by triple-digit margins among Total Viewers 2 years and older at a 126% advantage, adults ages 18-49 at a +344% advantage and adults ages 18-34 at a 392% advantage for the entire night, marking the seventeenth consecutive Sunday that it has outperformed The CW with Adults 18-49 and Adults 18-34.

The movie line-up also delivered audience growth to the network’s 7 p.m. to 11 p.m. time slot among viewers 2 and up at 15% to 790,000 and adults 18-49 at 8% to 386,000 versus the previous Sunday. It also delivered double-digit year-over-year audience growth to the network’s 7 p.m. to 11 p.m. period among Total Viewers ages 2 and over by 67%, adults 18-49 by 54% and adults 18-34 by 12%. UniMás also out-delivered the combined audience of Azteca and Estrella TV during primetime among total viewers ages 2 and over at a 58% advantage, adults ages 18-49 at a 115% advantage, and adults ages 18-34 at a 67% advantage for the entire week. UniMás is also outperforming the combined audience of Azteca and Estrella TV during primetime by double to triple-digit margins in the current 2019/2020 season among all key demos.