Univision ranked as the No. 1 Spanish-language network during primetime for the eighteenth consecutive week in the current 2020/2021 season, outperforming Telemundo. The network finished the week as the fourth most-watched broadcast network during primetime, out-delivering NBC and The CW with 163,000 Adults 18-34, and the fifth most-watched broadcast network, out-delivering The CW with 1.2 million total viewers.
The network’s prime broadcast highlights from the week of 18th January to 24th January include its ability to surpass ABC, CBS, NBC, and FOX on Saturday night, out-delivering FOX with live coverage of Liga MX for the third Saturday in a row. The soccer matchup of Atlas vs. Tigres UANL delivered an average audience of 713,000 total viewers. On Sunday night, Univision’s special airing of “Enamorándonos” delivered 1.1 million consumers ahead of ABC with an 11% advantage and NBC with an 86% advantage by double-digits with Adults 18-34 for the entire night. Univision also outperformed NBC for the entire night with double-digit advantages with a 20% advantage. The reality series drove the network to a first-place finish on Spanish-language television with double-digit audience advantages of 11% over Telemundo for the entire night among total viewers.
Univision outperformed ABC, CBS, NBC, and FOX on six out of seven nights. “Vencer el Desamor,” airing weeknights at 8 p.m., delivered 1.8 million total Viewers over the age of 2 and drove Univision to a third-place finish on broadcast television, out-delivering CBS, NBC, and The CW with Adults 18-34. Univision’s “Imperio de Mentiras” delivered 1.4 million viewers, positioning Univision ahead of NBC with Adults 18-34 during the weeknight 9 p.m. hour. Airing weeknights at 10 p.m., “Dulce Ambición” attracted 1.2 million total viewers. The series also outperformed Telemundo’s “Falsa Identidad II” with double-digit audience advantages of 33%.
On Wednesday night, Univision’s special news coverage “Noticias Univisión Presenta: Primera Noche en la Casa Blanca” attracted 1.3 million viewers. The news special outperformed CBS’s night news special “Celebrating America” by 13%. Univision’s news special also outperformed Telemundo’s news special, “Noticias Telemundo Edición Especial: Biden en la Casa Blanca” by double-digit margins among total Viewers, 47%.
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