BANIJAY GERMANY TAKES A MAJORITY STAKE IN SR MANAGEMENT GMBH

Banijay Germany is strengthening its group of independent entertainment companies by taking a majority stake in SR Management GmbH. Founder Sascha Rinne remains on board as Managing Director and co-shareholder.

SR Management GmbH has an impressive portfolio of talent from the world of entertainment. Presenters, entertainment/comedy, sports and lifestyle are among the core areas of the agency. In addition to talent management, the company has been increasingly focusing on the production of its own content for the past two years. Since 2018, its own content team, led by Tobias Holtkamp, has been designing exclusive formats and series for various brands, media providers and online platforms.

This new venture supports Banijay Germany’s ethos of partnering with like-minded, independent and entrepreneurially-managed companies. It will combine the relevant producers and media companies which Sascha Rinne and his team work with, with the range of TV formats, development, digital marketing and live expertise that Banijay Germany has available across its entities.

“Sascha has been synonymous with the sustainable, strategic development of artists’ careers for many years. He has built up a powerful, well-connected and positioned talent agency. I am very pleased that he has now decided to partner with Banijay,”  said Marcus Wolter, CEO at Banijay Germany.

Meanwhile, Sascha Rinne, GF SR Management, commented: “The entertainment industry has changed a lot in recent years and we have set ourselves the goal of innovating our agency with it. We see the partnership with Banijay not only as a step, but as a leap into the future. We will now offer our partners and customers an even stronger network – at all levels. Personally, I am very happy to have found the ideal partnership with a big player like Banijay, which on the one hand, significantly strengthens us, and on the other, allows us to continue to operate independently”.

●  MORE STRATEGIC MOVES IN THE COMPANY

In other company’s news, EndemolShine Nederland, a Banijay Benelux label, has appointed Sil Geurtsen as Head of Programme Development. Together with his creative team, he will be responsible for devising and developing new formats, and supporting the development of international formats. He will report to Rob van der Vleugel, the company’s Producer of Non-Scripted.

Rob van der Vleugel, Producer of Non-scripted at EndemolShine Nederland, declared: "Sil is a huge asset to the team and our organisation. His excellent knowledge of what is going on within the international market, his expertise in developing ideas into formats, and his extensive creative network – both nationally and internationally – makes him the right person for this role".