"Finder$ Keeper$" format had a strong debut in Belgium

Be-Entertainment entertainment format “Finder$ Keeper$” was launched last week on VTM's primetime achieving impressive ratings in Belgium. The show, in which a fortunate family gets the chance to win up to 100,000 euros in 30 minutes, has captured a strong market share of 38.1% (Live + 7) in the key 18-44 demo, an increase of more than 44% against the average YTD prime time channel share of 26.5% (18-44, Live + 7 YTD on Saturday).

The cash is hidden in the participating family’s own home and all the money they find in 30 minutes is theirs to keep. Simple, right? Guess again. Because the creativity of the team of ‘hiders’ knows no limits. They stash the cash anywhere, from sealed bags of cereal to the inside of an unopened bottle of wine; in the kids’ game console or behind a newly-built fake wall.

And, to take the tension up a notch, each episode features a dilemma, such as a paint bomb in the bedroom worth 10,000 euros. Will a family member dare to press the button? Just how far will they go? Once the buzzer sounds the family has ten seconds to leave the house, otherwise the prize money will be halved.

“Finder$ Keeper$” is based on an idea of the award winning team from “Send in the Clowns” and produced by PIT.