Jetpack Distribution has acquired the rights for preschool mixed content series "Mimi’s World" from the award winning Adastra Development. “We’re delighted that Jetpack has picked up Mimi’s World, recognising that live action drama for preschoolers has huge appeal for viewers globally," Mellie Buse, Creator and Showrunner at Adastra, said. "We’re confident that kids all over the world will be as entranced, engaged and empowered by it as our UK audience is proving to be.”
The agremeent involves 40 11-minute episodes for the blended live action and animation series, which launched on Milkshake (Channel 5) in May. The premiere saw a strong performance, up 10% on the slot average. The show is the number one commercial kids’ show in its time slot. Jetpack have taken worldwide distribution rights, excluding the UK. The production was supported by Northern Ireland Screen and the UK Government’s Young Audiences Content Fund. Managed by the BFI, the YAC fund supports the creation of distinctive, quality content for young audiences. The fund supports content that informs our understanding of the world, stimulates knowledge and learning, as well as representing diversity and alternative viewpoints.
"Mimi’s World" touches base on real life emotions in a fantasy setting. Mimi, takes care of a group of diverse kids in her top floor urban apartment. It’s an Aladdin’s cave of items she’s collected from her travels and has a great view over a gorgeous aspirational eco-city, offering little kids a window on a wider world, both literally and metaphorically. The show builds confidence, engenders well-being and nurtures friendship, inclusivity and co-operation. It’s a place where kids are encouraged to take ownership of their emotions and learn that they have choices.
“We are proud that Mimi’s World first aired on Channel 5’s Milkshake!” said Louise Bucknole, General Manager, Kids & Family UK & Ireland at Paramount. “Mimi’s World is an inclusive live-action preschool series that helps children nurture friendships, build confidence, and explore emotions. The programme has resonated with both parents and children in the UK and we hope it will achieve similar success with a global audience.”
In the show, Mimi calls on a line-up of 3D animated magical friends. Mama Tembo, the African elephant, offers calm, wise words. Youyou, the Chinese Unicorn is all about friendship. Sausage, the Trinidadian dog, is full of bright ideas and the little South American Worry Dolls are there to listen. Sometimes Mimi and the kids jump through magic portals where they interact with a cast of comedy 2D characters who help them on their emotional journey. Head of Young Audiences Fund Jackie Edwards, says: “The Young Audiences Content Fund were very proud to support Mimi’s World – and we’re delighted that Milkshake audiences have responded so enthusiastically to the show, and know Mimi and her magical world will captivate audiences worldwide.”
We’re delighted that Jetpack has picked up Mimi’s World, recognising that live action drama for preschoolers has huge appeal for viewers globally. We’re confident that kids all over the world will be as entranced, engaged and empowered by it as our UK audience is proving to be.” Mellie Buse Creator and Showrunner, Adastra Development