Even before its first market, Turkey’s hottest romantic drama “Love is in the air” has already been licensed to 45 territories, including two big networks covering the Middle East and CEE.
Even before its first market, Turkey’s hottest romantic drama “Love is in the air” has already been licensed to 45 territories, including two big networks covering the Middle East and CEE. The MF Yapim series, distributed by Madd Entertainment, is broadcast on Fox TV as “Sen Çal Kapımı” and is has already become an international sensation, with fans around the globe.
The show debuted this summer and dominated Turkey’s Wednesday nights all season. The romantic drama maintains top ratings across all demographic groups — including an average 23 share in the coveted +20ABC1 segment. Remarkably, it is often a trending topic on social media, even in countries where it has not yet been broadcast.
New episodes of “Love is in the air” are currently being broadcast across MENA simultaneously, and the series is already airing across a slew of territories, including one big network in CEE and the Baltics, Israel, Georgia, Pakistan, and Spain.
“We are proud to represent some of the most popular and beloved romantic dramas on the market today. ‘Love is in the air’ is certainly one of them, as it is the perfect love story. We are certain it will be a huge success in Latin America as well,” said Ateş İnce, Managing Director of Madd Entertainment.
In the story, Eda is a bright, beautiful young woman working at a florist. She dreams of getting her degree and moving to Italy, but her dreams are shattered when the heir to the Bolat Holding Company cancels he scholarship so she has to drop out of University. Now only two things keep her going: her love of plants, and her hatred of Serkan Bolat.
When Serkan comes to speak at the university, Eda is protesting outside. A series of unfortunate events leaves these two handcuffed together for most of the day during when Eda learns that Serkan really is everything she hates. For his part, Serkan couldn’t care less, but when the media mistakenly link the two, he hatches a plan to use Eda to get back at the ex-girlfriend who dumped him and is now engaged to another man.
The unlikely pair come to an agreement: Eda will pretend to be Serkan’s fiancé, and he will reinstate her scholarship. The arrangement will only last for a couple of months until his ex’s wedding, but pretending to be the fiancé of one of Istanbul’s most eligible bachelors turns out to be a lot harder than Eda imagines.