"Love is in the air"
Turkish distributor Madd Entertainment announced that its hit series “Love is in the air” (Sen Çal Kapımı) has debuted strongly in Latin America. On July 14, the show was launched on Telemundo Puerto Rico, where it is now being broadcasted under the title “Me robaste el corazón”. The two-hour special premiere averaged an impressive 26.5% share in All Households and reached 30% share with its second episode.
The series was a breakout hit last summer and swiftly grew into a global phenomenon. Its international success was driven by the unprecedented social media attention to its two lead actors, Hande Erçel and Kerem Bursin. The couple’s on-camera chemistry has captivated fans from all over the world, to the point where most of Erçel’s 25 million Instagram followers hail from across Europe and Latin America.
“We knew we had something special when new episodes became worldwide Trending Topics with more than 5 million tweets from all over Europe, Latin America, the Middle East, and Asia, in 30 countries right after the Turkish broadcast. The series is already a hit in Spain, Italy, and MENA, so I’m not surprised to see it launch so strong in Latin America,” said Ateş İnce, Managing Director at Madd Entertainment.
“Love is in the air” has been placed in over 60 territories around the world, including leading broadcasters as diverse as Mediaset in Western Europe, MENA’s Shahid, and the CIS and Baltic states via Fox Network Group. The show is produced by MF Yapim and airs since last July on Fox Turkey.